Organic Japanese Matcha, just a fad or is it here to stay?

Organic Japanese Matcha, just a fad or is it here to stay?
Written by
Samuel Kurn

Green tea drinker? Not for much longer...

Matcha is the new brew in town – and it’s not just any old green tea. Matcha is the foundation of the ancient Japanese tea ceremony – it’s shade grown and stone ground the traditional way.

Matcha is premium green tea powder from Japan used for drinking as tea (see our latte recipe below) or as an ingredient in recipes. While other green teas are grown throughout the world, it is matcha which is unique to Japan. It is the heart of the Japanese way of tea and has been celebrated in the traditional Japanese tea ceremony for hundreds of years.

Since matcha and green tea come from the same plant, you're probably thinking what could be so much different (apart from the price). In comparison to green tea, matcha is grounded tea leaves - meaning you consume the whole leaf. For this reason it is believed that the health benefits are far greater.

Verdict: It's here to stay. 



  1. In a bowl, whisk hot water (not boiling, about 70-80°C) and Matcha together. Mix well, making sure there are no lumps left in the mix, then add around a teaspoon of honey and whisk some more.

  2. Froth 1/2 a cup of coconut milk (or your preferred choice of milk) and heat until just steaming.

  3. Half fill a cup with your hot matcha mix and add the frothy coconut milk on top.

  4. Finish with a sprinkle of nutmeg / cinnamon for a cosy warmth.

Intrigued by our beautiful Japanese Matcha? Use the code MATCHA10 at the checkout to receive 10% off!

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